INTRODUCTION
Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.
If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.
Here are three ways to reach attendees at a conference:
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