Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Get Started with Marketing Your Product on Amazon, Part 1: Creating an Account and Optimizing Listings

Posted on March 7, 2019March 8, 2019 by Jaimie Onasch

INTRODUCTION

Retail eCommerce is a thriving market, with 42 percent of U.S. consumers purchasing products or services online, and Amazon is king. In fact, Amazon’s share of the online shopping market is close to 50 percent in the United States.

If you run a B2C business and are looking to sell your products or services online, it makes sense to join the 2 million sellers who have taken advantage of the platform so far.

Following are some tips on how your retail store or business can start selling products on Amazon.

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Super Bowl ads 2019: staff opinions

Posted on February 4, 2019January 30, 2020 by Brian Lee

BRIAN:

In every article I read this morning about Super Bowl ads, there was a consensus that the ads this year followed a theme of humor. I find that funny, because humor is used every year, as are other themes. My two favorite ads were indeed humorous: the first was the one in which Carrie Bradshaw and the Dude switched from their signature drinks–a cosmo and a White Russian, respectively–to Stella Artois. I also enjoyed the Bud Light-Game of Thrones crossover. I’m a huge GoT fan, and I remember the moment I realized the commercial was reenacting a scene from the show, I yelled, “that’s from Game of Thrones!”

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Four Tips for Realtors to Get Started on Content Marketing

Posted on April 4, 2018February 9, 2021 by Taylor Kennedy

INTRODUCTION

realtor In a world where people are inundated with advertisements and news, it can seem challenging as a realtor to create content that not only captures and holds the attention of your audience but also is valuable and positions you as an industry expert.

According to the National Association of Realtors, nine of 10 homebuyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. Therefore, producing fresh, relevant content online can help you attract leads.

Here are four tips realtors can follow to get started on content marketing. Continue reading “Four Tips for Realtors to Get Started on Content Marketing” →