Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to Set up a Google Business Page for Your Hotel

Posted on August 26, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it.

That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.

Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.

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How Restaurants Can Use Marketing Automation Tools

Posted on June 27, 2019December 5, 2019 by Jaimie Onasch

INTRODUCTION

According to Monetate, more than 1 billion restaurant visits by consumers are influenced by online marketing. While many busy restaurateurs find it difficult to set aside time for marketing, today’s marketing automation tools make it much easier.

Considering more than 90 percent of U.S. adults use email and close to 80 percent have at least one social media account, it makes sense to focus on these avenues first.

Following are some tips on how restaurants can get started with automated email and social media marketing.

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Using Google Tag Manager, Part 2

Posted on June 11, 2019January 9, 2020 by Brian Lee

In Using Google Tag Manager, Part 1, you learned how to set up Google Tag Manager, which is a system for adding and maintaining marketing tracking codes (called “tags”) on your site.

Now it’s time to learn some more advanced features of Google Tag Manager that will improve your digital marketing efforts.

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