Advertising & Marketing Archives - Public Relations, Advertising & Social Media

How to use Retargeting for Your Online Store

Posted on June 5, 2019June 5, 2019 by Jaimie Onasch

INTRODUCTION

On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.

Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.

Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.

Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.

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Using Google Tag Manager, Part 1

Posted on May 22, 2019January 9, 2020 by Brian Lee

If you’ve ever embedded code for Google Analytics or a Facebook pixel on your non-WordPress website, then you know the process requires editing your HTML or PHP files and thus can be tedious or difficult. Even WordPress websites require you to download a plugin–assuming it exists–for each of these snippets of code or to edit the header or footer files.

Herein lies one of the main benefits of Google Tag Manager, which is a system for adding (and maintaining) marketing tracking codes (called “tags”) to your site. You only have to install Google Tag Manager on your website once, and then you can use it to install other tags in a relatively easy-to-use interface automatically–saving you time and effort.

Other examples of tags include LinkedIn Insight Tag, Pinterest Tag and Twitter Pixel.

Here’s how to get started on Google Tag Manager.

How to Use Google Shopping to Sell Your Products

Posted on May 20, 2019February 9, 2021 by Taylor Kennedy

INTRODUCTION

The goal as an online seller is to attract new buyers at a manageable cost. One way is to reach customers when they are searching for your product, and that can be done through Google Shopping.

According to Jumpshot, 35 percent of Google product searches turn into transactions within five days. With Google’s reach and targeting capabilities, it makes the platform an effective customer acquisition channel.

Here are four ways to use Google Shopping to sell your products.

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