Category: Advertising & Marketing

How Restaurants Can Use the Bookings and Waitlist Features on Google

Posted on by Jaimie Onasch

INTRODUCTION

An image of a reserved sign being placed on a table by a server in a restaurantAccording to Tabelo, close to 60% of diners prefer to make their reservations online. In addition, a blind survey conducted by Toast shows that 55% of respondents search Google for restaurants when booking a reservation, and 45% of day-of diners are more likely to patronize a restaurant that offers an online waitlist.

Restaurants can integrate Google’s bookings and waitlist tools with their third-party providers to create a more seamless experience for customers or prospective customers who find you on Google Search or Maps.

Here are some ways your restaurant can use the bookings and waitlist features on Google.

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3 Ways Google Tag Manager Improves Your Ad Campaign

Posted on by Abbey Jones

INTRODUCTION

Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.

One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.

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How to Reach Attendees at a Conference

Posted on by Taylor Kennedy

INTRODUCTION

Gone are the days when simply showing up with a booth, some brochures and some candy was enough to capture leads at a conference. Now, attendees are more selective, more digitally connected and often times a bit overwhelmed with options.

If your company’s target audience is attending a conference, reaching them requires a strategic approach of pre-event targeting, interacting with them via the conference event app, memorable on-site experiences and post-event follow-through.

Here are three ways to reach attendees at a conference:

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