Advertising & Marketing Archives - Public Relations, Advertising & Social Media

Four Ways Local Businesses Can Participate in the U.S. Semiquincentennial (2026)

Posted on May 19, 2026May 22, 2026 by Taylor Kennedy

INTRODUCTION

The United States’ 250th anniversary, known as the semiquincentennial, is a national milestone in 2026. While big brands will likely lead national campaigns (I have started seeing some), local businesses have strong opportunities to participate in ways that are simple, relevant and community-centered.

Here are four ways your business can incorporate the country’s 250th anniversary in your marketing efforts.

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How Restaurants Can Use the Bookings and Waitlist Features on Google

Posted on May 5, 2026July 16, 2026 by Jaimie Onasch

INTRODUCTION

An image of a reserved sign being placed on a table by a server in a restaurant According to Tabelo, close to 60% of diners prefer to make their reservations online. In addition, a blind survey conducted by Toast shows that 55% of respondents search Google for restaurants when booking a reservation, and 45% of day-of diners are more likely to patronize a restaurant that offers an online waitlist.

Restaurants can integrate Google’s bookings and waitlist tools with their third-party providers to create a more seamless experience for customers or prospective customers who find you on Google Search or Maps.

Here are some ways your restaurant can use the bookings and waitlist features on Google.

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3 Ways Google Tag Manager Improves Your Ad Campaign

Posted on April 27, 2026May 18, 2026 by Abbey Jones

INTRODUCTION

Modern digital ad campaigns are driven by automation and machine learning; however, optimization can only be as strong as the data collected to inform it.

One of the most powerful tools guiding ad campaign optimizations is Google Tag Manager (GTM), which bridges the gap between marketing strategy and campaign performance.

Continue reading “3 Ways Google Tag Manager Improves Your Ad Campaign” →