INTRODUCTION
Recently, before engaging with two new clients, I took the time to research their websites and other publicly available information to gather as much background information as possible. When it came time to discuss these clients’ respective business models, I was surprised that these models were not clearly outlined on their websites. In other words, their listed services only vaguely matched what they actually do (and this wasn’t intentional, e.g., for competitive purposes).
Too often, I encounter websites and other marketing materials that are so full of jargon and/or generic phrases that there’s likely little chance a prospective client will understand what they’re reading.
Here’s how to write compelling copy for your website.
Continue reading “How to Make it Clear on Your Website What You Sell”
When I read that Menards (Wisconsin’s version of Home Depot) was 
Each year, the restaurant industry identifies trends that potential customers will likely prioritize when choosing where to eat. For instance, the National Restaurant Association recently released its “