INTRODUCTION
Customer acquisition is a key indicator of success for restaurants, but it can often go untracked or undermeasured, especially among independent restaurants or smaller establishments.
According to a meta-analysis by Focus Digital, restaurants typically spend approximately $30-$180 to attract a new customer, depending on the style of restaurant. If your restaurant isn’t tracking customer acquisition, you are missing opportunities to assess and optimize your marketing efforts and ROI. Moreover, you could be missing out on ways to convert new guests to repeat customers, who tend to spend 67% more than new customers.
Following are three ways your restaurant can track customer acquisition.
Continue reading “Three Ways for Restaurants to Track Customer Acquisition”
Even though McDonald’s never uses its CEO in any of its advertising campaigns, it chose to have him introduce the new Big Arch burger. For the past few weeks, he has been criticized and lampooned for taking a small bite and calling the burger a “product.”