Public Relations, Advertising & Social Media

How Retailers Can Use Google Display Ads

Posted on October 12, 2020November 24, 2020 by Jaimie Onasch

INTRODUCTION

Retail e-commerce in the United States has been increasing steadily for the past several years, and sales are projected to reach close to $500 billion within the next five years.

While Google search ads and shopping ads can help capture customers looking for specific products, Google display ads can extend your reach by showing ads to people who are browsing online, watching YouTube videos, checking Gmail or using apps.

In fact, the Google Display Network reaches close to 95 percent of Internet users in the United States across more than 2 million websites.

Following are some tips on how you can use Google display ads to attract shoppers to your retail store or e-commerce shop.

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Checklist for Hotels When Dealing with a COVID-19 Outbreak

Posted on October 8, 2020October 9, 2020 by Taylor Kennedy

INTRODUCTION

Hotels have had to make operational and marketing adjustments due to the continuing COVID-19 pandemic, such as adding tabs on their website detailing extensive prevention measures, taking guest temperatures and creating contactless check-ins. As COVID-19 continues, lodging properties should be prepared in case they experience an outbreak (two or more positive cases).

Here is a checklist on how hotels, resorts and bed & breakfasts can deal with an outbreak in their property.

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When Suppliers and Buyers Become Your Competitors

Posted on October 1, 2020October 5, 2020 by Brian Lee

Porter’s Five Forces model can help you understand the competition you face, especially as you enter a new market. Three of the forces–direct competition, new entrants to the market and indirect competition–should be obvious. The other two–suppliers and buyers (customers)–are often not.

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