More and more digital marketing platforms are adding self-service advertising features. That means you can buy, create and schedule online ads without needing to go through a media sales rep.
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How Retailers Can Deal with a Controversial Customer
INTRODUCTION
Brands are always looking for ways to create some exposure but sometimes, it is caused by a controversial customer. We’ve seen this recently in the online store dropping the company that carried Kyle Rittenhouse’s family’s branded merchandise. Also, many companies have cut their ties to President Trump.
Have you ever wondered how a store goes about making these types of decisions? Here are a few things retailers can do when dealing with a controversial customer.
Read moreHow to Advertise on YouTube
INTRODUCTION
According to YouTube, more than 2 billion users visit the platform each month, which amounts to approximately one-third of all internet users.
Plus, it’s the most widely used online platform among adults in the United States, and paid YouTube mobile advertising is 84 percent more likely to engage viewers than traditional TV advertising.
Following are some tips on how to use YouTube ads to promote your business.
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