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How Municipalities Can Use AI to Test Messages for Projects

Posted on by Taylor Kennedy

ChatGPTINTRODUCTION

When municipalities launch campaigns for referendums and infrastructure projects, effective communication becomes even more important to gain community understanding and support. Artificial intelligence (AI) is a tool that municipalities can use to test and refine messages before beginning public outreach. This process involves creating stakeholder profiles, defining your voice, testing message variations and making sure there is accessibility across languages.

Here’s how municipalities can use AI to test messages for their projects.

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Don’t Double Down on Your Mistakes

Posted on by Brian Lee

own your errorWe always recommend to clients to admit to errors and mistakes immediately. That way, you can spend valuable time working on rectifying the situation and rebuilding trust with your stakeholders, which is important in reputation management.

Yet, it’s still a common tactic for people to not only deny fault or avoid acknowledging the situation but also double down on claiming that they had made no errors or mistakes. The result is that they’ve made the situation worse and last longer than it should.

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How Hotels Can Use Direct Marketing to Attract Corporate Business

Posted on by Jaimie Onasch

INTRODUCTION

According to Statista, direct marketing efforts have a higher return on investment (ROI) than other forms of marketing. In addition, direct marketing campaigns typically cost 55% less than broad advertising campaigns.

Unlike mass marketing, which typically delivers a standard message to a large market, hoteliers can use direct marketing to send personalized messages straight to target businesses or corporate contacts. This approach can help drive engagement, conversions and sales, while also improving your ROI.

Following are some direct marketing tips you can use to attract corporate business to your hotel or resort.

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