INTRODUCTIONEffective stakeholder engagement is crucial for the success of any project. Tracking this engagement helps you monitor interactions, engagement levels and feedback. While Excel remains a popular tool for this purpose, several other options can enhance your stakeholder management efforts.
Here are four effective ways to track stakeholder engagement:
Continue reading “Four Effective Ways to Track Stakeholder Engagement”
In journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.
If you want your audiences to watch your videos on platforms like TikTok and Instagram, then you need to follow this approach by putting the most captivating part, which is called the hook (usually the end of the video), at the beginning. Continue reading “Use the Inverted Pyramid Approach for TikToks and Reels”
According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.
While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.
Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.
Continue reading “Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities”