INTRODUCTIONWhile many have heard of Search Engine Optimization (SEO), have you heard of Generative Search Optimization? Generative search is changing the way people discover information online. In short, to stay visible, businesses and marketers need to focus on GSO, and your blog is one of the best tools to get started.
Here is how to use your blog to improve generative search optimization.
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In this day and age in which we can easily segment our customers, you should always look to tailor your messages to these segments instead of sending blanket messages to everyone, which is usually far less effective.
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Maddy Rosen joins Revelation as our fall intern. She is a senior at the University of Wisconsin, majoring in strategic communications and history and minoring in digital studies and digital analytics. Maddy hails from the Boston area and has interned at two other agencies.