Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, according to Statista.
For small- and medium-sized businesses, what’s the best approach? Based on our experience, we encourage these businesses to engage with micro-influencers instead of macro-influencers. Continue reading “Why You Should Work with Micro-Influencers”
According to tooltester, the average web page load time is 2.5 seconds on a desktop and 8.6 seconds on mobile. Today’s internet users are conditioned to expect near-immediate results, and anything outside of their expectations can negatively impact the user experience and conversions such as lead generation for your B2B business.
In fact, the average bounce rate (or site abandonment) starts to increase dramatically once the page takes more than five seconds to load, increasing from 7% after one second to 38% after five seconds.
Plus, a slow-loading website negatively affects your search engine rankings.
Following are some tips on how to make your B2B website load more quickly.
Continue reading “How to Make Your B2B Website Load More Quickly”
INTRODUCTIONPublic relations is a powerful tool for non-profits looking to raise awareness and drive attendance for their events. Whether hosting a gala, organizing a donation drive or planning a community outreach event, effective PR strategies can amplify your message, engage your audience and ultimately boost impact. Here is how non-profits can leverage PR to promote their events. Continue reading “How Non-Profits Can Use PR to Promote Their Events”