BRIAN:
First, I want to give a nod to Madison-based Fetch, which generated a bunch of earned media coverage after it announced it was giving away $1.2 million during the final two-minute warning of the game. That’s a nice two-for-one in terms of publicity. (The livestream takeover of its app also was interesting to watch.)
It’s a bad look when multiple brands share the same spokesperson. In this case, we saw Matthew McConaughey appear in spots for Uber Eats and Salesforce, and he’s also been in recent commercials for Lincoln and Doritos. I think a consequence is a weaker association between the brand and the spokesperson, which ruins the intent of hiring a spokesperson in the first place. Continue reading “Super Bowl ads 2025: staff analyses”
As AI usage becomes more prevalent in organizations, they need to have a policy on AI use for internal and external communications. The purposes of the policy are to help maintain public trust, protect data and sensitive information, ensure accuracy, follow ethical standards and define accountability.