Public Relations, Advertising & Social Media

Three Mistakes to Avoid When Developing Key Messages

Posted on May 22, 2023June 2, 2023 by Taylor Kennedy

INTRODUCTION

According to a PRSA blog article, key messages are the essence of what you want to communicate, are what’s needed to engage people and are bite-sized summations that articulate what you do, what you stand for, how you are different and what value you bring to stakeholders. These messages should be used in all communication activities, regardless of the medium (e.g., website, presentations, social media, media interviews).

Here are three mistakes to avoid when developing key messages.

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How to Run Political Ads on Google

Posted on May 10, 2023May 22, 2023 by Jaimie Onasch

INTRODUCTION

Google Ads is often used by individuals and organizations to run political ads in the United States. In 2022 alone, Google advertisers included players from both major political parties and supporting committees.

Whether you are running political ads on a small or large scale, you must adhere to Google Ads requirements before you can run these types of campaigns.

Following are some tips on how to run issues-based or election-based political ads on Google.

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How to Use BASE for Content Marketing

Posted on May 5, 2023May 15, 2023 by Taylor Kennedy

INTRODUCTION

The Bielefeld Academic Search Engine (BASE) is an open search engine with mostly open-access (OA) journals. This means that anyone can download the full text of the document without authenticating or paying money.

Here are a few ways to use BASE for content marketing:

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