Blog

Should Your Retail or Hospitality Business Stay on Twitter?

Posted on by Jaimie Onasch

INTRODUCTION

With the variety of social media outlets available, it is a good idea for businesses to reassess their presence on those platforms from time to time.

While Statista estimates that Twitter has more than 435 million monthly active users, its future is somewhat uncertain. If your business was already seeing some mixed results from Twitter, its recent changes may leave you asking if it still makes sense for your business to be active on the platform.

Following are some things to consider when deciding whether to continue using Twitter for your retail or hospitality business.

Continue reading “Should Your Retail or Hospitality Business Stay on Twitter?” →

The Media Need to Stop Covering Other Media Coverage

Posted on by Brian Lee

I found it ridiculous that a local media outlet wrote a story about a local restaurant’s coverage in The New York Times. Yes, there’s a prestige and distribution difference between the two outlets. However, doesn’t writing that story make the local outlet’s own coverage of the restaurant seem unimportant? This is just one of many examples of the media covering media.

What’s worse is that this local media outlet then ran ads to promote that it had written about The New York Times writing about this restaurant. What a complete waste of money. If anything, it should be promoting its own article on the topic.