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How to Find and Work with Micro-Influencers for Your Grand Opening

INTRODUCTION

When tasked with getting media coverage/promotion for an upcoming restaurant, hotel or store grand opening, try working with micro-influencers. These are people who typically have 10,000-100,000 followers and generally don’t cost money to book.

Here’s how to find and work with micro-influencers for your grand opening or brand activation.

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How Municipalities Can Engage the Community for their Strategic Plan

INTRODUCTION

municipal meetingMunicipalities typically develop strategic plans for a 3-to-5-year period, after which the plan must be updated. Part of this process is addressing the diverse and changing needs of residents and businesses, and that requires active community engagement.

Here’s how municipal governments–namely, villages, towns, cities and counties–can engage their communities to develop and update their strategic plan. Continue reading “How Municipalities Can Engage the Community for their Strategic Plan”

How Brands Can Use Virtual Influencer Marketing

INTRODUCTION

According to Insider Intelligence and eMarketer, U.S.-based brands are expected to collectively spend more than $7.14 billion on influencer marketing in 2024.

While businesses have partnered with influencers in some form or another for years, the recent emergence of “virtual influencers,” or computer-generated CGI or digital characters with human-like characteristics, features and personalities, is expected to provide new opportunities for brands.

Following are some ways your brand can use virtual influencer marketing to generate awareness and drive sales.

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