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Twist Bar & Grill Adds New Chef, Soccer Focus

Posted on by Brian Lee

FOR IMMEDIATE RELEASE
Oct. 14, 2015

Contact
Jason Salus, General Manager
608-833-0110
jason@radmad.com

Twist Bar & Grill Adds New Chef, Soccer Focus

(MADISON, Wis.)—To further enhance its customer experience, Twist Bar & Grill has hired Dennis Matteson as its new executive chef and will play soccer on its TVs all day.

Chef Dennis, who launched recently a new menu that puts a Wisconsin twist on American cuisine, previously worked at Chula Vista Resort in Wisconsin Dells. He also had his own cooking show in the late 1990s.

“Chef Dennis’ reputation and skills will certainly make Twist Bar & Grill a destination in Madison,” General Manager Jason Salus said. “I’m confident that patrons will enjoy a twist on their dining experience.”

To fill a void in Madison, Twist Bar & Grill has added all the premium soccer channels and will show matches from all major leagues, including La Liga, Premier League and Budesliga, around the clock on its numerous TVs.

“Twist Bar & Grill is your soccer headquarters,” Salus said. “From morning to night, we’re dedicating ourselves to meet the viewing needs of the numerous soccer fans in the Madison area.”

About Twist
Twist Bar & Grill (www.twistbarandgrill.com) is located at 6617 Odana Rd. in Madison next to the Radisson Hotel. It is open daily from 7 a.m. – 10 p.m. The restaurant offers nightly food and drink specials as well as a large selection of tap beers. For reservations or more information, please call 608-833-0110.

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Entrepreneurship: What to Prioritize

Posted on by Brian Lee

This is part one of a five-part series looking at the biggest mistakes entrepreneurs make.

family
Image courtesy of imagerymajestic at FreeDigitalPhotos.net

It’s a given that everyone is busy these days, but to what degree? The phrase “I’m too busy” usually means you’re not making the right priorities.

Limit Your Daily Distractions
I know this seems obvious, but let me give you an example. I have a friend that routinely worked 12 hours/day, and it wasn’t because he had 12 hours’ worth of work, it was because he wasn’t good at prioritizing and would get distracted by less important tasks.

Yes, it’s super easy to get distracted during the day by emails, texts, Facebook, whatever. Obviously, do what you can to eliminate those distractions. For example, check your email only at designated times during the day, and keep personal Facebook usage to your lunch hour.

Here’s another tip that I’ve heard numerous entrepreneurs say. Create three priorities each day, get those accomplished, and everything else you can do on top of that is gravy.

Focus on What’s Truly Important
What are some reasons entrepreneurs work so hard, aka, so many hours, late nights and weekends? One reason you commonly hear is to provide a better life for their family. I hate to admit how many entrepreneurs I know who are now divorced because they ignored their spouse. Also, the time you miss watching your kids grow up is time you’ll never get back. Remember what really matters.

One more thing: it’s not just your family that should be a priority. Don’t forget to take care of you. Is fame or fortune worth the ulcers, heart attacks, extreme weight gain/loss or overall poor health? Take care of your body and mind. Exercise. Eat right. Get enough sleep.

Monitoring your brand mentions

Posted on by Brian Lee

MentionRecently, Eveready’s marketing team was criticized for not seizing the opportunity when their company’s name was mentioned during a live presidential debate. Knowing what people are saying about your brand is important, but expecting marketing teams to monitor and respond to live TV the same way they respond to mentions on social media is just not possible.

Regarding the latter, there are a number of different tools marketers can use to make monitoring and responding to mentions on social media much easier.

One of the simplest things marketers can do is just remember to always check their social media accounts. All platforms have notification options that let marketing teams know what their brand is mentioned almost instantly (e.g. via email or text message).

Perhaps the best tool for monitoring mentions is the aptly named Mention. This is a paid service that allows users to monitor brand keywords across the Internet. The service will notify you when someone is talking about your brand in real-time, allowing you to take action and interact with your brand base. Mention makes it easy to see where conversations are happening and what people are saying about your brand.

Keeping up with what people say about your brand online is key to understanding your customers and responding to any mentions.