In an attempt to become the world’s real-time source for information, Twitter announced today it will partner with CBS News for the second Democratic debate, which takes place on Nov. 14.
The app will provide real-time data on viewer insights, live reactions and questions that will then be relayed to CBS and used in its live coverage of the debate.
Twitter has set the official hashtag to #DemDebate and provided the handles of each candidate for users to follow.
This is a smart move from Twitter as it’s capitalizing on a very high-profile U.S. political event. In fact, the idea of partnering or using a significant event to help promote your product/service is great for any business regardless of industry. Not only will your target market be watching, but millions of potential viewers as well.
I look forward to seeing and using Twitter during the next debate.