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Twitter to lend hand in Democratic debate

TwitterIn an attempt to become the world’s real-time source for information, Twitter announced today it will partner with CBS News for the second Democratic debate, which takes place on Nov. 14.

The app will provide real-time data on viewer insights, live reactions and questions that will then be relayed to CBS and used in its live coverage of the debate.

Twitter has set the official hashtag to #DemDebate and provided the handles of each candidate for users to follow.

This is a smart move from Twitter as it’s capitalizing on a very high-profile U.S. political event. In fact, the idea of partnering or using a significant event to help promote your product/service is great for any business regardless of industry. Not only will your target market be watching, but millions of potential viewers as well.

I look forward to seeing and using Twitter during the next debate.

 

 

2015 PRSA-Madison Alchemy Awards

WP_20151015_001Revelation PR, Advertising & Social Media won a PRSA-Madison Award of Excellence in the category of PR campaigns in last night’s annual Alchemy Awards.

Our entry was for our Cabela’s grand opening project that took place in April. We had so much fun working with the local and national staff, and the payoff was seeing more than 3,000 people in line for the grand opening.

Judging this year’s entries was the Tulsa chapter. Feedback on our entry included “the entry demonstrates solid planning and research” and “good understanding of local market … initial goals were surpassed.”