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How to Use Google Analytics to Track PR Efforts

Posted on by Taylor Kennedy

INTRODUCTION

Google Analytics 4 (GA4) can help PR professionals gain deeper insights into campaign performance and optimize their efforts. As the latest version of Google Analytics, GA4 offers more precise tracking of how users interact with content across devices and channels. This allows PR teams to obtain knowledge of website traffic for specific PR activities and gain a clearer understanding of the customer journey.

Here is how to use Google Analytics 4 to track PR efforts:

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How to Assess and Plan Your AI Needs

Posted on by Brian Lee

INTRODUCTION

AI teamIntegrating artificial intelligence (AI) into your business can seem overwhelming. Maybe you’ve dabbled in generative AI by using an LLM (Large Language Model) like ChatGPT or tried the AI features in software like Photoshop or Word. However, you’re not sure how to take the next step toward automating repetitive tasks, enhancing customer experiences or gaining deeper insights from your data.

This first article of a multi-part series will show you the initial steps toward adopting AI in the workplace. Here’s how to assess and plan your organization’s AI needs.

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How to Use Mailchimp for an Event Drip Campaign

Posted on by Jaimie Onasch

INTRODUCTION

According to Campaign Monitor, automated emails generate 320% more revenue than non-automated emails. That’s because automated email campaigns are designed to customize messages and next steps based on the contact’s actions, which produces a more personalized experience.

Event venues or organizers that use Mailchimp can leverage the platform’s automated customer journeys to boost ticket sales, sell add-ons or enhance attendee experiences.

Following are some tips for how to use Mailchimp to create a drip campaign for your event.

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