Public Relations, Advertising & Social Media

Communications Guide for Newly Elected Municipal Officials

Posted on April 1, 2025April 17, 2025 by Taylor Kennedy

INTRODUCTION

For newly elected officials of municipalities, effective communication is one of the most powerful tools at your disposal. It can help you build trust, demonstrate leadership and gain community support for your initiatives. Strong communication strategies can lead to smoother policy implementation, increased public participation and higher resident satisfaction.

Here is a communications guide for newly elected officials of municipalities.

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How to Plan and Execute AI Pilot Programs

Posted on March 26, 2025 by Brian Lee

INTRODUCTION

Capterra AI In the first article of a multi-part series on AI adoption in the workplace, we explained the steps businesses need to take to assess and plan their AI needs. Using the findings from the audit of your workflows, it is now time to plan out and test AI pilot programs.

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How Local Businesses Can Work with Influencers

Posted on March 18, 2025April 2, 2025 by Jaimie Onasch

INTRODUCTION

According to Statista, the global social media influencer marketing market value is expected to exceed $32 billion in 2025, which is more than triple what we saw just five years ago. In fact, influencer marketing has become one of the most indispensable forms of digital marketing used by brands.

Businesses of all sizes can collaborate with social media influencers, also commonly called creators, to increase brand awareness, reach new audiences and ultimately, increase sales or leads.

Following are some tips on how you can work with influencers to promote your local business.

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