Public Relations, Advertising & Social Media

Use the Inverted Pyramid Approach for TikToks and Reels

Posted on October 8, 2024October 8, 2024 by Brian Lee

In journalism, the inverted pyramid approach to writing stories calls for putting the most important information in the first paragraph (the “lede”). Other details then follow this paragraph in descending order of importance.

If you want your audiences to watch your videos on platforms like TikTok and Instagram, then you need to follow this approach by putting the most captivating part, which is called the hook (usually the end of the video), at the beginning. Continue reading “Use the Inverted Pyramid Approach for TikToks and Reels” →

Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities

Posted on October 1, 2024November 10, 2024 by Jaimie Onasch

INTRODUCTION

According to a survey by Big 7 Media, more than 61% of Instagram users have booked a stay at a hotel after seeing it in their feed. In addition, a Trends Global Survey revealed that 75% of travelers credited social media with inspiring their choice of destination.

While it’s no surprise that hotel and lodging businesses use social media to reach and engage with potential guests, some properties have started to create separate accounts for onsite amenities, such as golf courses, spas, restaurants or wedding venues.

Here are some pros and cons of having separate social media accounts for your hotel or resort amenities, as well as some insights on deciding what is right for you.

Continue reading “Pros and Cons of Having Separate Social Media Accounts for Hotel Amenities” →

How to Create a Public Engagement Timeline Using ClickUp

Posted on September 26, 2024October 24, 2024 by Taylor Kennedy

INTRODUCTION

When managing public engagement projects, keeping track of multiple deadlines, tasks and stakeholders can be tough. ClickUp, a project management tool, allows you to streamline these tasks by organizing your workflow into spaces, tasks and timelines.

Here are a couple of steps to take to create a public engagement timeline with ClickUp.

Continue reading “How to Create a Public Engagement Timeline Using ClickUp” →