INTRODUCTION
Shops on Facebook and Instagram is a social selling tool that retail businesses can use to engage potential customers and generate sales. It is essentially an online storefront that allows people to browse, explore and purchase products from Facebook or Instagram.
Until recently, businesses could opt to send consumers to their websites to make the final purchase; however, in April 2023, Meta announced that newly created shops in the United States will exclusively use the in-app, or direct, checkout system. Meanwhile, existing Shops will be required to switch to “Checkout with Facebook or Instagram” by April 24, 2024.
Following are some tips on how your retail store can use Checkout with Facebook or Instagram.
Continue reading “How Retail Stores Can Use Checkout with Facebook or Instagram”
At the Wisconsin Lodging Conference & Trade Show this week, I was named the Wisconsin Hotel & Lodging Association Associate of the Year. According to its description, “This award honors a high degree of industry dedication and knowledge.” 
Recently we saw the administration of a school district decide to change some school starting times due to the lack of bus drivers. This had been an ongoing problem in which students were waiting for up to an hour for their bus, and up to that point, there had been no viable solutions from any parties.