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Credit unions’ Saver’s Sweepstakes™ to help consumers improve financial security

Madison, Wis. – Beginning in September, 14 credit unions in 45 cities will offer a saving incentive program called Saver’s Sweepstakes™. The program rewards participating credit union members in Wisconsin and Minnesota for saving by automatically entering them to win cash prizes. The program, at www.saverssweepstakes.com, will give a grand prize winner $5,000. Overall, $75,000 in prizes will be awarded in 2018 alone.

Continue reading “Credit unions’ Saver’s Sweepstakes™ to help consumers improve financial security” →

How to Implement a Reputation Management Campaign

INTRODUCTION

According to a global risk and business consulting firm, a strong culture of responsible business behavior can contribute to lowering costs, increasing effectiveness and sustaining reputation during times of trouble. That means reputation management should not be limited to the communications department of your hospital.

Assuming you have CEO buy-in, here’s how to implement a reputation management campaign for your hospital, clinic or health system. Continue reading “How to Implement a Reputation Management Campaign” →

How to Manage Social Media as You Rebrand Your Hotel

INTRODUCTION

Are you looking to rebrand a hotel, resort or bed & breakfast? Whether you’ve taken over an existing property, experienced a shift in your customer base or simply need to freshen things up, effective use of social media can help spread the word about your rebrand.

According to Statista, nearly 60 percent of American consumers interact with brand content on social media at least one to three times per day, giving you ample opportunity to reach existing customers as well as potential guests.

Following are some tips for using social media as you rebrand your hotel. Continue reading “How to Manage Social Media as You Rebrand Your Hotel” →