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How Restaurants Should Respond to Negative Comments Online

Posted on by Brian Lee

INTRODUCTION

According to Zendesk, 45 percent of customers share negative reviews on social media, and 63% of consumers read negative reviews on social media. It doesn’t help when it’s discovered that 20 percent of reviews on Yelp are fake.

Still, it’s imperative that you don’t let negative reviews sit unaddressed. One rationale is the “broken windows theory.” When consumers see no response to negative reviews, they assume you don’t care enough, and you’ll probably attract more negative (and fake negative) reviews, which will cost you revenue.

Here’s how restaurants should respond to negative comments online. Continue reading “How Restaurants Should Respond to Negative Comments Online” →

How to Use Facebook as You Open Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Facebook mobile appAccording to Statista, Facebook remains the most popular social media app in the United States, with approximately 50 percent of the population actively using the platform each month.

A 2016 survey, also conducted by Statista, revealed that 47 percent of respondents recommend local businesses through Facebook, second only to word-of-mouth recommendations.

Facebook is a powerful marketing tool that can help your property reach potential guests and build a community of supporters. Following are some tips on how to use Facebook for your new hotel, resort or bed & breakfast to generate awareness and buzz prior to your grand opening. Continue reading “How to Use Facebook as You Open Your Hotel” →

How to Develop a Messaging Strategy for Your Health Tech Startup

Posted on by Taylor Kennedy

INTRODUCTION

talking pointsThe average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.

With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.

Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup” →