INTRODUCTION
Mergers and acquisitions (M&A) among health systems and IDNs seem to be a regular occurrence. In 2017, we saw CVS-Aetna, Advocate-Aurora and UnitedHealth Group-Davita highlight a long list of M&As.
While your CEO may initially want to focus on what to say to the public, his/her first priority should be to internal audiences. Reasons include reducing anxiety about potential layoffs, removing uncertainty about the transition and improving morale. A Northwestern University study said “high-quality communication has a positive relationship with employee outcomes, such as satisfaction, commitment and decision to stay in the organization.”
Here’s how the communications department should work with the CEO of the health system being acquired. Continue reading “How to Communicate to Staff During an Acquisition”
Visual components are an essential part of your hotel’s social media marketing plan. In fact, an infographic by Ragan Communications reveals that visual content is 
In a world where people are inundated with advertisements and news, it can seem challenging as a realtor to create content that not only captures and holds the attention of your audience but also is valuable and positions you as an industry expert.