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How to Use Facebook as You Open Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Facebook mobile appAccording to Statista, Facebook remains the most popular social media app in the United States, with approximately 50 percent of the population actively using the platform each month.

A 2016 survey, also conducted by Statista, revealed that 47 percent of respondents recommend local businesses through Facebook, second only to word-of-mouth recommendations.

Facebook is a powerful marketing tool that can help your property reach potential guests and build a community of supporters. Following are some tips on how to use Facebook for your new hotel, resort or bed & breakfast to generate awareness and buzz prior to your grand opening. Continue reading “How to Use Facebook as You Open Your Hotel” →

How to Develop a Messaging Strategy for Your Health Tech Startup

Posted on by Taylor Kennedy

INTRODUCTION

talking pointsThe average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.

With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.

Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup” →