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Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization

Posted on by Brian Lee

A Deloitte study shows that when an organization’s reputation is damaged, there is a corresponding decrease in revenue, customers/patients, brand value and stock price. In fact, 87 percent of CEOs worldwide said reputation risk is the most important strategic risk their organizations are facing.

This should come as no surprise as patients are increasingly using reviews to choose healthcare services. According to an Accenture study, hospitals are growing profitability by improving patient satisfaction, not by cutting costs. Continue reading “Free Guide: How to Implement a Reputation Management Campaign at Your Healthcare Organization” →

6 Tips for Your Hotel to Maximize Facebook’s New Page Template

Posted on by Jaimie Onasch

INTRODUCTION

If your hotel is one of the 80 million businesses using Facebook to maintain an online presence and connect with potential guests, you may have noticed some recent changes to your Business Page.

In August, Facebook automatically updated Page templates for certain types of businesses, including service-based businesses like hotels, resorts and bed & breakfasts. The Services template is designed to highlight assets that are most important for your clientele, such as your services, special offers and recommendations.

Following are some ways your property can get the most out of the new Facebook page template.  Continue reading “6 Tips for Your Hotel to Maximize Facebook’s New Page Template” →

What Restaurants Should Do in a Social Media Crisis, Part V

Posted on by Taylor Kennedy

INTRODUCTION

A recent Harvard Business Review study found that discrimination is a “prevalent phenomenon” in the customer service industry. Discrimination can take place internally (within staff members) and externally (with or from customers). It can come in the form of gender, occupation within the restaurant, race or other protected characteristics.

Here is how to handle a social media crisis related to discrimination and rebuild your restaurant’s reputation. Continue reading “What Restaurants Should Do in a Social Media Crisis, Part V” →