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The Five Most Important Stats in Google Analytics

Posted on by Taylor Kennedy

INTRODUCTION

Today, successful websites need to have not only useful content but also a solid understanding of their audience. If a website has first-class content but no notion of its performance–for example is the content bringing you leads–that’s missing half of the battle. 

Google Analytics, a tool that helps analyze web traffic, can answer these questions and guide you to improve your site based on the results. According to Built With, more than 27 million websites currently use the platform to track usage metrics. 

Here are the top five statistics to use in Google Analytics.

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What Does a PR Professional (Really) Do?

Posted on by Brian Lee

The average person may only think of public relations as pitching to the media or acting as a spokesperson. In reality, PR is a broad umbrella and part of a strategic communication process. Here are the various aspects of public relations that help to build mutually beneficial relationships between organizations and their publics.

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How to Set up Retargeting Ads to Market Your Development

Posted on by Jaimie Onasch

INTRODUCTION

In this day and age, digital marketing is essential for reaching potential home buyers or renters in your market; however, a single digital ad campaign is not likely to get you the quality leads you need.

Retargeting, or remarketing, is a way to reconnect with people who previously interacted with your website by strategically positioning ads in front of them as they browse other sites.

This helps you keep your message in front of people who already expressed interest in your development, which often leads to better campaign performance results. In fact, the average click-through-rate of a retargeting ad is 10 times higher than traditional display ads. 

So, where should you start? According to eMarketer, Google and Facebook capture close to 57 percent of the U.S. digital ad market, making them good platforms to use.

Following are some tips on how to market your development using retargeting ads on Facebook and Google.

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