Public Relations, Advertising & Social Media

How to Develop a Messaging Strategy for Your Tech Startup

Posted on September 6, 2019January 7, 2020 by Taylor Kennedy

INTRODUCTION

Today’s fast-paced and attention deficit-driven environment has reinforced the idea that companies should keep their messaging short and sweet but still informative.

Your tech startup’s messages are key to reaching your target customer and essential for effective tech PR. Think of it this way: your messages should help convert skeptics (e.g. investors) into supporters and existing supporters to even bigger advocates for your startup.

Here are tips on how to develop a messaging strategy for your tech startup.

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How to Handle Media Spin

Posted on September 3, 2019September 3, 2019 by Brian Lee

INTRODUCTION

The media often make a mountain out of a molehill, and they do it on purpose. A story with a juicy or riveting angle will get more clicks, readers, viewers and listeners than one that only reports the facts.

Here’s a look at a recent example of media spin, and a recommended course of action if it ever negatively affects your company.

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How to Set up a Google Business Page for Your Hotel

Posted on August 26, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

According to Statista, Google is the leading search engine in the United States, with more than 60 percent of the market share. That means people searching for your hotel online are likely using Google to do it.

That’s why it’s important to set up a Google My Business page for your hotel. It gives you control over the information potential guests see about your hotel (e.g. services and amenities, contact information, photos) across Google products like Search and Maps. Plus, you can manage reviews, gather customer insights and review traffic metrics.

Following are some tips on how to set up a Google Business page for your hotel, resort or bed and breakfast.

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