INTRODUCTION
Google Search ads are an effective way to reach people who are actively searching for products or services like yours. However, according to WordStream, the average conversion rate for Google Ads is just 4.40% on the search network.
In other words, only about four people out of 100 are taking a specific action, such as making a purchase or completing a lead form, from search ads alone. When paired with targeted push marketing efforts, specifically Google retargeting ads, your business’s conversion rate could increase by 115%.
Following are some tips on how to use retargeting ads with Google Search ads.
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INTRODUCTION
A trend that has emerged over the past few years is new restaurants not having a main phone line and thus no way for anyone to call them. While the reasons are understandable–avoiding