I attended recently an AI summit in which one of the speakers suggested taking one piece of content and using an AI tool to replicate it across all of your social media channels. The rationale was that AI could save you time by not having to manually create each post multiple times.
However, there is a major flaw in that recommendation. Since your social media channels should be communicating to different audiences, you should NOT have the same posts on all of your platforms. Rather, each platform should have messages tailored to its intended audience.
Continue reading “Don’t Use AI to Replicate Posts Across Social Channels”
