INTRODUCTION
Due to various reasons, trade associations have to consider increasing membership dues from time to time. Of course, raising dues can be a sensitive topic for any association. Members may worry about the perceived value they’re getting in return or the impact on their budgets.
Successfully guiding your association through this process requires a thoughtful approach. Here are some tips on how your association can navigate a dues increase.
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Recently, before engaging with two new clients, I took the time to research their websites and other publicly available information to gather as much background information as possible. When it came time to discuss these clients’ respective business models, I was surprised that these models were not clearly outlined on their websites. In other words, their listed services only vaguely matched what they actually do (and this wasn’t intentional, e.g., for competitive purposes).