Public Relations, Advertising & Social Media

The Ultimate Checklist for Opening Your Hotel

Posted on July 15, 2020July 15, 2020 by Taylor Kennedy

INTRODUCTION

Opening a new hotel has so many moving parts, from development to construction to promotion and room reservations. When starting a new hotel, one of the top goals should be showing guests why your property is unique (compared to others in the area). As time goes on, additional goals may include increasing occupancy and profit, increasing brand recognition, strengthening guest loyalty and improving/maintaining your reputation.

Here is the ultimate checklist guide to managing all the tasks that come with opening your hotel.

Continue reading →

How to Use Social Media to Stay Connected With Your Customers

Posted on July 6, 2020July 6, 2020 by Brian Lee

During a pandemic, when many businesses are closed and consumers are staying at home, how should you use social media to connect with your customers or clients?

Continue reading →

How Hotels Can Use TikTok for Marketing

Posted on July 2, 2020July 3, 2020 by Jaimie Onasch

INTRODUCTION

According to SensorTower, TikTok remains the most downloaded non-game app in the world, surpassing 111 million installs in May 2020. With 800 million active users, it’s also becoming one of the most popular social media platforms in the world.

The successful video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, close to two-thirds of TikTok users in the United States are under the age of 30, which is ideal for hotels looking to reach the next generation of travelers.

Following are some tips on how to use TikTok to market your hotel, resort or bed and breakfast.

Continue reading →