INTRODUCTION
A local school district was recently in the news, as it was reported that the school board was taking responsibility for years of overspending, policy violations and budget mismanagement.
Unsurprisingly, parents and residents expressed their concerns publicly, and some called for the resignation or recall of the board members.
How does a school board regain the public’s trust after an incident like this? With any crisis, we recommend focusing on clear and constant communication, strategic planning and transparency.
Here are ways a school board can regain the public’s trust:
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Influencer marketing is on the rise, and more than 80 percent of larger companies are expected to use it in some form this year, 
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