Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

How to Develop a Messaging Strategy for Your Health Tech Startup

Posted on April 25, 2018December 5, 2019 by Taylor Kennedy

INTRODUCTION

talking points The average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.

With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.

Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup” →

Four Tips for Realtors to Get Started on Content Marketing

Posted on April 4, 2018February 9, 2021 by Taylor Kennedy

INTRODUCTION

realtor In a world where people are inundated with advertisements and news, it can seem challenging as a realtor to create content that not only captures and holds the attention of your audience but also is valuable and positions you as an industry expert.

According to the National Association of Realtors, nine of 10 homebuyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. Therefore, producing fresh, relevant content online can help you attract leads.

Here are four tips realtors can follow to get started on content marketing. Continue reading “Four Tips for Realtors to Get Started on Content Marketing” →

Vendor Risk Management Strategy for Independent Practices

Posted on March 14, 2018February 25, 2019 by Taylor Kennedy

INTRODUCTION

contract Crises can happen at any moment–take Chipotle for example. According to an analysis by a risk management company, if the restaurant chain had had a vendor risk management solution, the food may have never been contaminated.

It’s also important for independent medical practices to have a vendor risk management strategy in place. If a vendor were to make a mistake, it’s your practice that unfortunately takes much of the blame and your patients who suffer the consequences. Here are tips on how to create such a strategy. Continue reading “Vendor Risk Management Strategy for Independent Practices” →