Taylor Kennedy, Author at Public Relations, Advertising & Social Media - Revelation

How to Set up Instagram Video Ads for Your Hotel

Posted on May 15, 2018January 7, 2020 by Taylor Kennedy

INTRODUCTION

According to Statista, Instagram has 500 million daily users. More specifically, Instagram announced last year that users older than 25 years old spend an average of more than 24 min. on it each day.

Like other social media platforms, Instagram offers advertising features to help you reach potential guests that you aren’t reaching organically. Here is how to set up Instagram video ads for your hotel, resort or bed & breakfast. Continue reading “How to Set up Instagram Video Ads for Your Hotel” →

How to Develop a Messaging Strategy for Your Health Tech Startup

Posted on April 25, 2018December 5, 2019 by Taylor Kennedy

INTRODUCTION

talking points The average attention span is down from 12 sec. in the year 2000 to now eight seconds, according to a BBC News article.

With that in mind, as an entrepreneur, being able to ace your “elevator pitch” in that average attention span timeframe will help move your startup’s business forward (e.g. gain funding, attract investors). The goal is to be able to efficiently and effectively answer the question, “what does your company do?” Ultimately, your key messages are the foundation that your startup’s value rests on.

Here are tips on how to develop a messaging strategy for your health tech startup. Continue reading “How to Develop a Messaging Strategy for Your Health Tech Startup” →

Four Tips for Realtors to Get Started on Content Marketing

Posted on April 4, 2018February 9, 2021 by Taylor Kennedy

INTRODUCTION

realtor In a world where people are inundated with advertisements and news, it can seem challenging as a realtor to create content that not only captures and holds the attention of your audience but also is valuable and positions you as an industry expert.

According to the National Association of Realtors, nine of 10 homebuyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. Therefore, producing fresh, relevant content online can help you attract leads.

Here are four tips realtors can follow to get started on content marketing. Continue reading “Four Tips for Realtors to Get Started on Content Marketing” →