The old days of a 20-page, almost-all-text whitepaper are gone, fortunately. No one, especially a physician or other healthcare employee, has the time to read such a long document.
Instead, we recommend 2-4 pages, filled with photos, graphics and/or charts. Here’s how to create a health tech whitepaper:
Continue reading “How to Create a Health Tech Whitepaper”
You’ve spent a lot of time on tasks such as writing your business plan, getting city approvals, remodeling your space, setting up suppliers and/or hiring staff. You open your restaurant, store, salon, gym or other business, and on day one, you have no customers. Why?
It’s because you didn’t do any marketing prior to opening. This happens all the time, as business owners mistakenly think–to paraphrase “Field of Dreams”–if we build it, they will come.
Continue reading “How to Market the Launch of Your Business”
Even as gathering restrictions ease up and more and more people get vaccinated, event planning in 2021 will still have challenges. We recently hosted two in-person events, one indoors and the other outdoors, and we’d like to share what we learned.
Continue reading “Case Study: Hosting Events During COVID”