Generation Y ≠ social media expert?

They practically fit together-youth and social media. As a part of Generation Y, I am suppose to be the expert when it comes to Facebook, Twitter, foursquare, etc., and the older generations are lightyears behind me, right?

Not so fast. After a recent Google video chat with a fellow Generation Y friend, she shamefully admitted that Twitter intimidates her! (And her work relies on social media, gasp!) Although she has made a Twitter account, the thought of just now starting something that she is assumed to be an expert in, is frightening, and she is dumbfounded on how to begin.

The secret is out- many of us Generation Ys are not as “social media savvy” as people assume! Continuing my “research,” I discovered many Gen Y people I know haven’t ventured beyond Facebook. They may have a Twitter account, but just don’t know how to begin using it.

Of course there is a great deal of social media savvy 20-year-olds, but the idea that all of us are experts, and that we’re on every social media site from foursquare to Stumbleupon, is simply not accurate. Plus, there is a major difference between knowing how to use a particular social media account for personal reasons compared to business (e.g. promotional) reasons.

For those of you who are not as social media savvy as you’d like, Google “how to use Twitter,” and you’ll find a million hits. Or, try this particular article that is very helpful in giving you that push you need to become the expert you are expected to be!

http://www.business2community.com/twitter/how-i-am-using-twitter-%E2%80%93-by-a-relatively-experienced-twitterer-058703

I can be the talent, too

A couple of months ago, the Greater Madison Convention & Visitors Bureau asked me to be a part of its fall marketing campaign, to which I quickly answered YES!

We did photo shoots at the Dane County Farmers’ Market, Capitol Chophouse (at 10 a.m. for a romantic dinner) and the downtown location of the Great Dane (at 11 a.m. for a post-football game celebration) in mid-August.

I’ve been on the other side of the shoots before, telling the talent how to pose and the photographer/videographer what I want shot/filmed. It was interesting being on the other side–I hope my perspective made me easier to work with!

It also was nice working with Kate Dale, the marketing manager that I knew through a mutual friend, and John Maniaci, the photographer with whom I used to work at the Wisconsin State Journal.

So, do you want to see the results? Click through all the links on the following landing page to see the photos: http://www.visitmadison.com/food/

Bad decisions by a company

One responsibility of a public relations or marketing department is to explain to senior management what the outcomes of any company decision would be. Usually, bad decisions can be stopped or altered in the pre-planning stages before it gets too late.

I can’t imagine this scenario was played out at Netflix. In July, it announced its DVD rental and streaming video services would be sold separately at $8 each. Netflix’s indifference toward its customers’ backlash led one analyst to say, “This would appear to illustrate that Netflix is simply not concerned with the prospect of losing customers.”

Customers will always have concerns over price increases, but Netflix had a double-whammy, as its streaming service also was being reduced (despite promises of increases). One or the other could have been tolerated over time, but not both.

In this AP article, it mentions Starz Entertainment ending negotiations (meaning fewer streaming options), and Netflix losing 600,000 customers from June to September.

Well Netflix, you’re getting what you deserve. Bad decisions for your customers always lead to bad outcomes for your company.