Tag: YouTube

INTRODUCTION

If your restaurant is active on social media, you’re probably familiar with the Stories feature on platforms like Instagram and Facebook. YouTube also has a Stories function you can take advantage of, though there are some key differences.

Formerly known as “YouTube Reels,” YouTube Stories are visible for seven days (vs. one day on other platforms). In addition, the feature is only available for established channels with more than 10,000 subscribers, so you won’t have access to them unless your restaurant has a large following. 

Since 73 percent of adults in the country use YouTube, it makes sense to explore the Stories feature if your channel qualifies.

Following are some tips on how your restaurant, restaurant chain or restaurant group can use YouTube Stories for marketing. 

We knew that YouTube is the No. 2 search engine behind Google, but did you know that it recently took over the top spot in another category? A new study from Adriot Digital showed that 68 percent of TV viewers surveyed said they consume video content from YouTube, compared to the 51 percent who consume from live television and 48 percent who prefer Netflix.

So what greater impact does that have? Well, with the recent change of viewed video content, brands should obviously focus their advertising content outside of live broadcast television, such as on their own YouTube OneChannel.

Or, brands can produce ads and place them before other videos on YouTube. According to the Adriot Digital study, 24 percent were more likely to watch the ad videos depending on the advertisement itself. Just make sure you know who your target audience is and make your messaging reflect it.