Tag: Twitter

Twitter to lend hand in Democratic debate

Posted on by Taylor Kennedy

TwitterIn an attempt to become the world’s real-time source for information, Twitter announced today it will partner with CBS News for the second Democratic debate, which takes place on Nov. 14.

The app will provide real-time data on viewer insights, live reactions and questions that will then be relayed to CBS and used in its live coverage of the debate.

Twitter has set the official hashtag to #DemDebate and provided the handles of each candidate for users to follow.

This is a smart move from Twitter as it’s capitalizing on a very high-profile U.S. political event. In fact, the idea of partnering or using a significant event to help promote your product/service is great for any business regardless of industry. Not only will your target market be watching, but millions of potential viewers as well.

I look forward to seeing and using Twitter during the next debate.

 

 

Wallpapers Deleted by Twitter

Posted on by Brian Lee

This week Twitter removed users’ customized backgrounds and replaced them with a simple off-white background.

Social media is a tool for branding yourself, many users felt that personalized backgrounds on Twitter were a form of self-branding. Now, background images are only available on Tweet pages, list pages and collections pages, according to Twitter.

Many Twitter users are upset that the option of creating a customized background is now gone. But there are more ways to build your brand, whether it is a personal brand or a company’s brand, on social media other than customizing the background of your twitter page.

To build your brand on social media be sure to post frequently, interact with other users, catch the attention of influencers, use the social media sites that your audience uses and post valuable and shareable content. Doing these things on social media will display your brand in an interactive way that is much more effective than displaying your brand in a stagnant background image.

Twitter and Rhapsody to work together

Posted on by Brian Lee

Music legality and streaming have been hot topics, especially at the annual SXSW Conference in Austin, Texas. This week it was announced that Twitter and Rhapsody have joined forces so users can now stream full-length tracks on the app even if they don’t have a subscription.

This feature can be made possible due to Twitter’s audio card, which allows users to stream audio directly from their tweets.

Any Rhapsody user–the service has more than 2 million of them–can share any song from the site’s repertoire to Twitter. However, it only works through the app. If you’re opening the audio card from the web, it will only give a 10-second preview of the song.

This is a good marketing move by Rhapsody, as they’re looking to increase its membership. Currently, the music service has fewer paid users than its competitor Spotify. Rhapsody is also promoting itself on each card with a “learn more about Rhapsody” button.

We like to call this co-marketing, or an opportunity for two brands to work together on promotional efforts with a co-branded offer. Both companies promote content/product and share the results.