retail marketing Archives - Public Relations, Advertising & Social Media

How Overhiring Can Hurt Your Brand

Posted on March 3, 2022March 17, 2022 by Jaimie Onasch

INTRODUCTION

According to a recent Bureau of Labor Statistics report, 4.5 million Americans quit their jobs in November 2021 during the peak of what’s known as the Great Resignation. Close to 6.5% of those individuals worked in the accommodation and food services sector, and 4.6% were in retail.

While these numbers are starting to plateau, hotels, restaurants and retail shops have some of the highest quit rates in the country, leaving many of those businesses short-staffed and unable to meet consumer demand.

Experts often cite opportunities for better pay, flexible hours and entrepreneurship as reasons why people are quitting; however, there is another reason that’s not often discussed–overhiring and lack of hours.

How Retailers Can Use Instagram Link Stickers in Stories

Posted on November 23, 2021November 23, 2021 by Jaimie Onasch

INTRODUCTION

According to surveys from Facebook IQ, 58% of Instagram users report becoming more interested in a brand or product after seeing it in Stories. In addition, 50% of people say they’ve visited a website to purchase a product they’ve seen in Stories.

Until recently, only brands with more than 10,000 followers were able to streamline the e-commerce experience by including web links in their Stories. Instagram’s new link stickers now make that feature accessible to everyone, which opens up new possibilities for smaller retailers and brands with fewer followers.

Following are some tips on how retailers can use link stickers in their Instagram stories.

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Should Retail Businesses Still Use Pinterest?

Posted on October 13, 2021October 13, 2021 by Jaimie Onasch

INTRODUCTION

According to Statista, social commerce sales in the United States are projected to exceed $79 billion by 2025.

This presents a huge opportunity for retailers with e-commerce capabilities; however, as more social media platforms introduce shopping tools, it’s more important than ever to be strategic about where you spend your time and money.

Here are some insights about whether Pinterest is right for you and some tips for using the platform for your retail store or e-commerce shop.

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