restaurant marketing Archives - Page 3 of 9 - Public Relations, Advertising & Social Media

What Restaurants Should Post on Social Media When They Reopen

Posted on May 22, 2020May 27, 2020 by Jaimie Onasch

INTRODUCTION

The novel coronavirus has had a drastic impact on restaurants over the past several months, with many establishments closing their doors in response to local stay-at-home orders. In fact, the National Restaurant Association estimates that the industry lost more than $80 billion in sales by the end of April.

Now that it’s time to start reopening, many restaurateurs are left wondering how to move forward and what they should communicate to their customers.

Following are some tips on what restaurants should post on their social media channels when they reopen.

The Ultimate Checklist for Rebranding Your Restaurant

Posted on January 10, 2020January 27, 2020 by Taylor Kennedy

INTRODUCTION

Your brand represents your promise to your customers. In the restaurant industry, branding tells your customers what they can expect in terms of cuisine, atmosphere, pricing, etc., when eating at your establishment.

However, sometimes your brand needs a facelift. This could be for reasons such as a reputation hit, not being able to attract top talent and/or it finally being time to update your look. Restaurant News reported that “rebranding can provide an immediate about-face for any operation experiencing declining sales and waning popularity.”

Here is the ultimate checklist guide to managing all the action items necessary when rebranding your restaurant.

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How Restaurants Can Use TikTok for Marketing

Posted on December 20, 2019December 20, 2019 by Jaimie Onasch

INTRODUCTION

Formerly known as Musical.ly, TikTok is quickly becoming one of the most popular social media platforms in the world, with more than 660 million downloads and 500 million active monthly users.

The video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, 60 percent of TikTok’s monthly active users in the United States are just 16-24 years old. This presents an opportunity for restaurateurs looking to reach the next generation of diners. Following are some tips on how restaurants can use TikTok for marketing.

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