It seems like it should be relatively simple to connect your website to an MLS, but you will encounter some nuances and costs. For instance, the National Association of Realtors has a four-page IDX policy. Plus, you’ll need to check your MLS for its particular policies.
Here’s a look at the two most common paths for installing MLS search and listings to your real estate website.
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Video marketing can help real estate agents with lead generation, brand awareness and ultimately sales. After all, real estate listings with videos receive 403 percent more inquiries than those without videos, according to QuickSprout.
Here’s how realtors can use YouTube to market their properties.
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According to the Association of Real Estate License Law Officials (ARELLO), since 2018, about two million real estate licensees have been active in the United States. This large amount of competition is one of the main reasons why realtors need to brand themselves.
In other words, to fight the commodity trap, you need to establish brand loyalty, which has more to do about how you are perceived by the consumer and less to do about your price (fees).
Here are tips on how realtors can build their brand.
Continue reading “Four Ways to Brand Yourself As a Realtor”