How to Market Your Commercial Development on LinkedIn

INTRODUCTION

An example of a commercial development

Commercial real estate properties often spend more time on the market and come with a higher risk compared to their residential counterparts. To see returns, commercial realtors and developers must start generating quality leads early, often before the development is even built. 

According to the 2020 State of B2B Digital Marketing report, more than 80% of digital marketers identified social media as their most successful lead channel, with LinkedIn, Facebook and Twitter being the top three. Since LinkedIn’s visitor-to-lead conversion rate is almost three times higher than the other two, it makes sense for commercial realtors and developers to focus their B2B marketing efforts on that platform to start. 

Here are some tips for marketing your commercial development on LinkedIn. 

READ MORE

How Realtors Can Use Instagram to Market Themselves and Their Properties

INTRODUCTION

According to a National Association of Realtors’ report, Instagram is the leading source of high-quality leads. 

For realtors, Instagram is also one of the best places to connect with existing and potential clients, as well as display your available properties. However, you can’t just create an account and expect success. 

Here are best practices for using Instagram to market yourself and your properties:

Continue reading “How Realtors Can Use Instagram to Market Themselves and Their Properties”

How to Market Your Properties During a Pandemic

INTRODUCTION

Property for sale

Historically, the spring and summer months have been the busiest for realtors across the country, generating 2.1 million transactions and 40 percent of annual sales volume

However, the emergence of the novel coronavirus in the United States has drastically altered real estate trends and how the industry operates. 

According to a recent housing trends report, total inventory is down 25 percent compared to the same time last year, and time on the market has increased. While this may seem discouraging, people are still looking to buy and sell.

Following are some tips on how realtors and developers can market their properties during a pandemic.  

READ MORE