LinkedIn has turned into a powerful platform for B2B marketing, offering features that enable companies to engage their target audience effectively. Its app now has a section dedicated solely to videos, similar to TikTok and the Reels tab in Instagram.
Here are how B2B companies can use the LinkedIn video feed for branding.
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According to Pew Research, 30% of adults in the United States are active on LinkedIn. While that may not seem as impressive as the more than 60% of adults who use Facebook, LinkedIn is the most popular social media platform for professionals and is widely used by college-educated individuals ages 30-49.
Municipalities of all sizes can leverage LinkedIn ads to engage and educate citizens, increase public engagement, increase awareness of community initiatives and showcase opportunities to work in government.
Following are some tips on how your municipality can engage the public with LinkedIn ads.
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It is becoming common practice for B2B companies to use AI tools to help streamline their operations, save time or allocate more time to priority projects and initiatives. In fact, the 2024 Work Trend Index report from Microsoft and LinkedIn reports that 90% of workers who use AI say it helps them save time, while 85% report it helps them focus on more important tasks and 84% say it allows them to be more creative.
LinkedIn has its own set of AI tools your B2B business can use to create organic and paid campaigns that resonate with your target audiences.
Following are some tips on how your B2B company can use AI-generated campaigns in LinkedIn.
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