Tag: LinkedIn

INTRODUCTION

According to Smart Insights, A/B testing is the top method used by marketers to optimize conversion rates for businesses. That’s because it’s a data-driven way to enhance experiences for potential customers, which ultimately translates to results. 

In fact, large companies like Google and Amazon continuously A/B test various aspects of the user experience to find out what resonates with their audiences and what doesn’t. Then they make strategic decisions based on the data.

While your business may not be reaching millions of people, you can still implement the principles of A/B testing in your company’s marketing strategies, including your B2B LinkedIn ads. 

Following are some tips on how to A/B test LinkedIn ads to maximize conversions for your B2B business. 

INTRODUCTION

According to Digsite, 85% of people who watch social media videos do it without sound. This comes as no surprise as many people check their social media in public settings, such as at work. On LinkedIn, videos autoplay to mute so viewers have to turn it on sound manually.

Adding closed captions to LinkedIn can boost your video’s viewership. Captions are simply written text that is overlaid on a video that represents the spoken part of that video. Here is how to add closed captioning to your LinkedIn videos and its benefits.