hospitality Archives - Page 4 of 14 - Public Relations, Advertising & Social Media

Checklist for Hotels When Dealing with a COVID-19 Outbreak

Posted on October 8, 2020October 9, 2020 by Taylor Kennedy

INTRODUCTION

Hotels have had to make operational and marketing adjustments due to the continuing COVID-19 pandemic, such as adding tabs on their website detailing extensive prevention measures, taking guest temperatures and creating contactless check-ins. As COVID-19 continues, lodging properties should be prepared in case they experience an outbreak (two or more positive cases).

Here is a checklist on how hotels, resorts and bed & breakfasts can deal with an outbreak in their property.

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The Ultimate Checklist for Opening Your Hotel

Posted on July 15, 2020July 15, 2020 by Taylor Kennedy

INTRODUCTION

Opening a new hotel has so many moving parts, from development to construction to promotion and room reservations. When starting a new hotel, one of the top goals should be showing guests why your property is unique (compared to others in the area). As time goes on, additional goals may include increasing occupancy and profit, increasing brand recognition, strengthening guest loyalty and improving/maintaining your reputation.

Here is the ultimate checklist guide to managing all the tasks that come with opening your hotel.

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How Hotels Can Use TikTok for Marketing

Posted on July 2, 2020July 3, 2020 by Jaimie Onasch

INTRODUCTION

According to SensorTower, TikTok remains the most downloaded non-game app in the world, surpassing 111 million installs in May 2020. With 800 million active users, it’s also becoming one of the most popular social media platforms in the world.

The successful video-based app allows users to film and share short, looping videos with fun filters and effects, musical overlays and customized text. It’s extremely popular among younger generations.

In fact, close to two-thirds of TikTok users in the United States are under the age of 30, which is ideal for hotels looking to reach the next generation of travelers.

Following are some tips on how to use TikTok to market your hotel, resort or bed and breakfast.

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