hospitality Archives - Page 4 of 15 - Public Relations, Advertising & Social Media

How to Use OTA Marketing for Your Hotel

Posted on February 22, 2021February 22, 2021 by Jaimie Onasch

INTRODUCTION

While Online Travel Agencies (OTAs) have been around for years, more and more travelers are using them to plan and book their trips each year. In fact, the market size of the global online travel agent sector is expected to exceed $820 billion by 2023.

Recent research from Expedia Group also reveals that travelers are 57 percent more likely to book through an OTA than before the pandemic. If your hotel isn’t using OTA marketing, now is the time.

Since Expedia Group (Expedia, hotels.com, Travelocity, Orbitz) and Booking Holdings (booking.com, Priceline, Agoda) are the major OTA players, it makes sense to start with them.

Following are some tips on how you can use OTA marketing to increase brand awareness and drive bookings to your hotel, hotel group or resort.

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Checklist for Hotels When Dealing with a COVID-19 Outbreak

Posted on October 8, 2020October 9, 2020 by Taylor Kennedy

INTRODUCTION

Hotels have had to make operational and marketing adjustments due to the continuing COVID-19 pandemic, such as adding tabs on their website detailing extensive prevention measures, taking guest temperatures and creating contactless check-ins. As COVID-19 continues, lodging properties should be prepared in case they experience an outbreak (two or more positive cases).

Here is a checklist on how hotels, resorts and bed & breakfasts can deal with an outbreak in their property.

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The Ultimate Checklist for Opening Your Hotel

Posted on July 15, 2020July 15, 2020 by Taylor Kennedy

INTRODUCTION

Opening a new hotel has so many moving parts, from development to construction to promotion and room reservations. When starting a new hotel, one of the top goals should be showing guests why your property is unique (compared to others in the area). As time goes on, additional goals may include increasing occupancy and profit, increasing brand recognition, strengthening guest loyalty and improving/maintaining your reputation.

Here is the ultimate checklist guide to managing all the tasks that come with opening your hotel.

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