Tag: hospitality

How to Use Facebook as You Open Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Facebook mobile appAccording to Statista, Facebook remains the most popular social media app in the United States, with approximately 50 percent of the population actively using the platform each month.

A 2016 survey, also conducted by Statista, revealed that 47 percent of respondents recommend local businesses through Facebook, second only to word-of-mouth recommendations.

Facebook is a powerful marketing tool that can help your property reach potential guests and build a community of supporters. Following are some tips on how to use Facebook for your new hotel, resort or bed & breakfast to generate awareness and buzz prior to your grand opening. Continue reading “How to Use Facebook as You Open Your Hotel” →

How to Create Social Media Graphics for Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Photoshop designVisual components are an essential part of your hotel’s social media marketing plan. In fact, an infographic by Ragan Communications reveals that visual content is 40 times more likely to be shared on social media than text alone.

While it may be tempting to flood your social media accounts with stock photos, a 2016 survey conducted by Venngage found that only 7.6 percent of online marketers felt stock photos generated the biggest impact. Meanwhile, 41.5 percent of online marketers identified infographics and other original graphics as the most engaging.

The right graphics can help your hotel, resort or bed & breakfast tell its story and reinforce the brand. Here are some tips on how to create engaging social media graphics for your hotel. Continue reading “How to Create Social Media Graphics for Your Hotel” →

How to Set up SnapChat Filters for Your Hotel

Posted on by Brian Lee

INTRODUCTION

Snapchat filterA Snapchat filter is a graphic that overlays a photo or video you take. It’s a quick and easy way of adding decorations or branding to your photos and videos.

(On the image on the right, you’ll see that Yahoo! is promoting its fantasy baseball league through a spring training filter.)

Filters are different from Snapchat lenses, which use augmented reality to enhance or distort a photo or video through facial recognition.

After a user takes a photo or video, they can swipe to add filters. Your hotel, resort or bed & breakfast can create a geofilter for your property that is only accessible to people inside the boundary you set.

You should create filters of your restaurant, pool, events, room specials, etc., to build brand awareness or maintain top-of-mind awareness by having your guests and visitors spread your messages to their respective networks. Continue reading “How to Set up SnapChat Filters for Your Hotel” →