Tag: hospitality

How Hotels Should Manage Google Reviews

Posted on by Jaimie Onasch

INTRODUCTION

As a hotelier, you may already be aware of the impact online reviews can have for your hotel, resort or bed & breakfast.

A recent survey conducted by BrightLocal revealed that 85 percent of consumers trust online reviews as much as personal recommendations when deciding to patronize a business. In addition, reviews for hotels and bed & breakfasts are among the most read types of reviews, just behind restaurants and cafés.

While TripAdvisor still reigns, a recent article by Forbes reports that Google is now the second most trusted review site for hotels among travelers. Following are some tips on how to best manage Google reviews for your hotel.

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Crisis Communications Planning for CVBs

Posted on by Taylor Kennedy

INTRODUCTION

A crisis can be defined as any unplanned event that potentially presents a risk to people, property, environment, reputation and industry. As examples, a terrorist attack, natural disaster or cyberattack on a city can create a serious tourism crisis, making it a challenge for CVBs to attract potential visitors.

For these reasons, it’s critical CVBs are prepared with a crisis communication plan so that they can restore tourism to the city as quickly as possible. Having a plan helps minimize the economic and reputation impact of a crisis on the city’s tourism industry, and it helps to expedite recovery.

Here are tips convention and visitor bureaus can use to create their own crisis plan.

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6 Tips for Your Hotel to Maximize Facebook’s New Page Template

Posted on by Jaimie Onasch

INTRODUCTION

If your hotel is one of the 80 million businesses using Facebook to maintain an online presence and connect with potential guests, you may have noticed some recent changes to your Business Page.

In August, Facebook automatically updated Page templates for certain types of businesses, including service-based businesses like hotels, resorts and bed & breakfasts. The Services template is designed to highlight assets that are most important for your clientele, such as your services, special offers and recommendations.

Following are some ways your property can get the most out of the new Facebook page template.  Continue reading “6 Tips for Your Hotel to Maximize Facebook’s New Page Template” →