Facebook Archives - Page 4 of 11 - Public Relations, Advertising & Social Media

Using Google Tag Manager, Part 1

Posted on May 22, 2019January 9, 2020 by Brian Lee

If you’ve ever embedded code for Google Analytics or a Facebook pixel on your non-WordPress website, then you know the process requires editing your HTML or PHP files and thus can be tedious or difficult. Even WordPress websites require you to download a plugin–assuming it exists–for each of these snippets of code or to edit the header or footer files.

Herein lies one of the main benefits of Google Tag Manager, which is a system for adding (and maintaining) marketing tracking codes (called “tags”) to your site. You only have to install Google Tag Manager on your website once, and then you can use it to install other tags in a relatively easy-to-use interface automatically–saving you time and effort.

Other examples of tags include LinkedIn Insight Tag, Pinterest Tag and Twitter Pixel.

Here’s how to get started on Google Tag Manager.

Four Advanced Facebook Live Features to Use for Your CVB or DMO

Posted on May 16, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

For the past several years, video has been the most engaging type of content on Facebook, particularly Live videos. In fact, SocialMediaToday reports that people spend three times as much time watching Live videos than pre-recorded videos on Facebook.

Your convention and visitors bureau or destination marketing organization can better promote your region to potential visitors by embracing and perfecting Facebook Live techniques beyond the basic setup.

Following are four advanced Facebook Live features CVBs and DMOs should be using.

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How to Set up Retargeting Ads to Market Your Development

Posted on April 22, 2019January 8, 2020 by Jaimie Onasch

INTRODUCTION

In this day and age, digital marketing is essential for reaching potential home buyers or renters in your market; however, a single digital ad campaign is not likely to get you the quality leads you need.

Retargeting, or remarketing, is a way to reconnect with people who previously interacted with your website by strategically positioning ads in front of them as they browse other sites.

This helps you keep your message in front of people who already expressed interest in your development, which often leads to better campaign performance results. In fact, the average click-through-rate of a retargeting ad is 10 times higher than traditional display ads.

So, where should you start? According to eMarketer, Google and Facebook capture close to 57 percent of the U.S. digital ad market, making them good platforms to use.

Following are some tips on how to market your development using retargeting ads on Facebook and Google.

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