Are you getting the most use out of your Facebook Page? For example, can your customers schedule appointments with you? Are you directing them to resources they’re seeking? Are you driving action toward a sale?
Watch this short video for some quick tips on features you should set up on your Facebook Page.
Continue reading “Facebook Features for Business Pages”
According to a social media marketing industry report, Facebook is the No. 1 advertising channel for both B2B and B2C companies. This makes sense considering close to 70 percent of U.S. adults use the social media platform.
Facebook retargeting ads can amplify your message by positioning your brand in front of people who already have some familiarity with your company or product. Plus, their average click-through-rate is about 10 times higher than a cold campaign.
If you’re unfamiliar, Facebook can show ads to individuals who’ve interacted with your website, keeping your message top-of-mind.
Following are some tips on how to set up Facebook retargeting ads for your business.
Continue reading “How to Create Retargeting Ads in Facebook”
On average, less than 3 percent of e-commerce website visits convert to a sale. Moreover, close to 70 percent of shoppers abandon their carts prior to purchase.
Retargeting (or remarketing) is a powerful way to show ads to people who have already visited your online store. If you are unfamiliar, retargeting ads essentially follow the customer around as they browse other sites. This can help keep your product top-of-mind and hopefully lead to more completed transactions.
Since Google and Facebook have the greatest reach, it makes sense to start on those platforms.
Following are some tips on how to use Facebook and Google retargeting ads to market products from your e-commerce store.
Continue reading “How to use Retargeting for Your Online Store”