What’s New in Facebook in 2022

INTRODUCTION

Facebook logo

According to Statista, Facebook is the most popular social media network in terms of the number of active monthly users, which currently exceeds 2.9 billion users. That comes as no surprise since the social media giant has dominated the industry since 2009.

Part of Facebook’s success can be attributed to the ongoing changes and improvements made to the platform to enhance the user experience and keep up with the competition. 

Following are some new features and updates to Facebook in 2022:

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How Hotels can use Facebook WiFi

INTRODUCTION

Facebook WiFi graphic

According to a “Hotel & Accommodation Bookings” survey conducted by Statista, 80% of respondents value WiFi more than any other service a hotel provides. That should come as no surprise with business travelers who bring their laptops and leisure travelers who bring their streaming devices. 

In addition, a survey by Roomzzz shows that 65% of hotel guests logged into WiFi within seven minutes of checking in, which reinforces just how valuable WiFi is to travelers. 

Facebook WiFi allows you to tap into this demand to drive traffic to your Facebook page, increase engagement and gain valuable insights to use for future marketing efforts. It works by connecting to your existing WiFi and prompting people to check into your Facebook page to access the internet. 

Here are some tips on how to use Facebook WiFi for your hotel, resort or bed and breakfast. 

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How Retailers Can Use Facebook Shops

INTRODUCTION

Facebook Shops on mobile device

Social commerce is a multibillion-dollar industry in the United States, and it’s projected to see dramatic growth in the next few years. It is particularly popular among younger generations of shoppers.

Facebook, which leads the way for product discovery among millennials, recently added Facebook Shops to its platform. The new, user-first shopping experience allows shoppers to easily discover and purchase products right on Facebook.

Following are some tips on how you can use Facebook Shops for your retail store or e-commerce business.

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