developers Archives - Public Relations, Advertising & Social Media

What Public Engagement and Involvement Looks Like in 2022

Posted on February 3, 2022February 7, 2022 by Brian Lee

INTRODUCTION

If there’s ever been a new development, road project or utility project near your home or office, chances are you’ve received some sort of invitation to attend a neighborhood/town hall/open house meeting to learn more about the project and possibly provide your input. That’s one form of what’s known as public engagement or public involvement.

Public engagement and involvement fall under the broad umbrella of public relations. Like everything else in the category of PR, public engagement and involvement tactics have evolved over the years. Let’s discuss what they look like in 2022.

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When to Use Facebook Boosts vs. Ads for Your Development

Posted on February 4, 2021February 9, 2021 by Jaimie Onasch

INTRODUCTION

According to Statista, more than 225 million people in the United States use Facebook, and approximately 900,000 U.S. businesses are using Facebook boosts or ads to reach them.

Some businesses, however, may not be sure which ad format will meet their marketing and business objectives.

Following are some tips on how and when to use Facebook boosts (vs. ads) for your development.

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How Developers Can Use Nextdoor for Community Relations

Posted on December 8, 2020December 9, 2020 by Taylor Kennedy

INTRODUCTION

Nextdoor, an app that specializes in forging neighborhood connections, has risen in popularity, especially in 2020. According to the app’s communications team, Nextdoor saw its global daily active members increase more than 80 percent month over month starting in March.

In a typical public involvement process for a proposed development, one of the goals for developers is to build relations with the surrounding neighborhoods and create a two-way communications channel. Here are three ways developers can use Nextdoor to achieve this.

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