A study by the American Psychological Association showed that Americans are feeling nervous and anxious because of the COVID-19 outbreak. Business owners need to take that into account when they communicate with their customers. Here is a short video with some tips on your communication efforts when your employees have COVID-19.
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How to Change Advertising Strategies During a Pandemic
INTRODUCTION
In just a matter of months, the coronavirus has completely changed the way our society operates. Our new contact-free, stay-at-home world has drastically altered consumer habits and media consumption, forcing many brands to rethink their advertising strategy.
According to a report from the Interactive Advertising Bureau, 70 percent of advertisers have already adjusted or paused their planned ad spend in response to COVID-19, and 16 percent are still trying to formulate a course of action.
Following are some tips on how your brand should advertise during these unprecedented times.
Continue reading “How to Change Advertising Strategies During a Pandemic”Adjusting Your Content Marketing During a Pandemic
INTRODUCTION
While the current pandemic has made the world adjust to a new normal, marketers are turning to content marketing even more. Brands are rethinking their customers’ priorities to determine what is worth communicating while balancing marketing goals with customer empathy.
According to Forbes, total Internet use has surged by 50 percent to 70 percent. With stores closed and events canceled, the traditional ways of connecting with customers aren’t possible, making your content marketing strategy even more important.
Here are a few ways to adjust your content marketing during a pandemic.
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