As AI usage becomes more prevalent in organizations, they need to have a policy on AI use for internal and external communications. The purposes of the policy are to help maintain public trust, protect data and sensitive information, ensure accuracy, follow ethical standards and define accountability.
Here are a few sections you will need for your corporate AI communications policy.
INTRODUCTIONAccording to Statista, more than 250 million people used AI tools last year, with the numbers expected to push past 700 million by the end of the decade. Municipalities can use artificial intelligence (AI) tools for external communications, including for digital marketing. This is another avenue to enhance citizen engagement and streamline employee tasks.
With so many uses of AI, here are three ways municipalities can use it for digital marketing purposes.
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By now you should be familiar with artificial intelligence (AI) and the different AI tools (e.g., ChatGPT) that communication professionals use. To give you an example of how popular these tools are, according to Reuters, ChatGPT currently has around 180.5 million users, and that number is growing. While AI certainly has its benefits, it is not meant to replace a human communication/PR professional, but rather complement them.
AI can also be effective in crisis communications, significantly reducing the workload and stress of your communication team. Here are ways to use AI tools during a crisis.