Search Results for: content marketing

How to Manage Social Media as You Rebrand Your Hotel

Posted on by Jaimie Onasch

INTRODUCTION

Are you looking to rebrand a hotel, resort or bed & breakfast? Whether you’ve taken over an existing property, experienced a shift in your customer base or simply need to freshen things up, effective use of social media can help spread the word about your rebrand.

According to Statista, nearly 60 percent of American consumers interact with brand content on social media at least one to three times per day, giving you ample opportunity to reach existing customers as well as potential guests.

Following are some tips for using social media as you rebrand your hotel. Continue reading “How to Manage Social Media as You Rebrand Your Hotel” →

How to Set up an Autoresponder on Facebook

Posted on by Jaimie Onasch

INTRODUCTION

According to Sprout Social, about one-third of all Facebook users engage with brands on a regular basis, with many using the platform for customer service inquiries.

Moreover, these individuals expect a quick response, with 42 percent of people expecting a reply within the hour.

Not all hotels, bed & breakfasts or resorts are equipped to monitor their accounts around the clock, which is where Facebook’s automated messaging tools come into play. Facebook currently has two options for autoresponders. Here is how to set them up. Continue reading “How to Set up an Autoresponder on Facebook” →

How to Measure the Efforts of a Reputation Management Campaign

Posted on by Brian Lee

INTRODUCTION

If you’re implementing or planning on implementing a reputation management campaign, you know it can help your hospital avoid a loss of brand value, a regulatory investigation and/or a loss of patients. Citing these facts is how you get CEO buy-in for your campaign.

Like any PR, branding or marketing campaign, the reputation management campaign needs to have key performance indicators. No matter the type of facility–including academic medical centers, clinics, VAs and community hospitals–here’s how to measure the efforts of your hospital’s reputation management campaign. Continue reading “How to Measure the Efforts of a Reputation Management Campaign” →